Starter Pack: Public Speaking on Camera
You don't need a studio or a decade of experience. Here's what actually matters when you go live on Zoom or YouTube.
Hub · Making
Content & Creativity
Writing, making, publishing. The unglamorous parts and the strategic ones.
This shelf is for people who make things. Writers, designers, builders, anyone whose week includes producing something that will end up in front of other people. It's about the craft and the business of making, with the same skeptical lens the rest of the site uses on productivity and tools.
Some posts are tactical: how to keep a content cadence without burning out, when to ship before you're ready, what to do when an idea won't land. Some are about platforms: the changing economics of newsletters, blogs, video, and what the AI shift does to the people doing the writing. Some are about creative habits, which are mostly the same as work habits but with a thinner margin for self-deception.
If you came here looking for a "five steps to viral" piece, the door is the other way. If you came here looking for honest writing about making and shipping, this is the right shelf.
44 posts in this hub · Content & Creativity
Start here
A short shelf to begin with
If this is your first time on this hub, these are reasonable entry points.
Why Your Personal Brand Feels Fake (And How to Fix It)
Your personal brand feels fake because you're treating yourself like a product. Here's how to stop performing and start building real credibility.
Starter Pack: Running a Newsletter That People Actually Read
Subscriber count is a vanity metric. What matters is keeping people actually opening your emails.
How to Network Online Without Being Cringe
Forget the generic DM templates. Here's how to build real professional connections online that don't feel forced or desperate.
Starter Pack: Becoming a Better Writer in 30 Days
You don't need to be naturally gifted to write well. You need 30 days of deliberate practice, actual feedback, and permission to write badly first.
Quick Takes: What Nobody Tells You About Going Viral
Viral moments are noise. Here's why they don't build sustainable audiences or businesses.
More in this hub
Recent posts
Tools That Make Design Easy for Non-Designers
Can't design? That's fine. These tools make it impossible to look bad, even if you've never opened Photoshop in your life.
How to Write a Proposal That Wins Work
Proposals aren't about proving you're smart. They're about making the client feel safe choosing you.
Starter Pack: Building an Email List From Zero
You don't need a massive audience to start. You need a clear reason why people should open your emails and one honest offer to start collecting addresses.
The Real Reason Your Content Isn't Growing
You're creating more content, but your audience isn't growing. The problem isn't your output. It's your distribution. Here's what nobody tells you.
Starter Pack: Content Repurposing Without Feeling Like a Robot
Stop writing the same thing five times. Here's how to repurpose one piece of content across platforms, without sounding like a robot reading a script.
Books That Changed How I Think About Creativity
Creativity isn't a gift for the chosen few. It's a practice anyone can build. Here's what changed my understanding of how it actually works.
The Writing Process Nobody Talks About
It's not inspiration, structure, or discipline. It's the ugly middle where you write garbage, hate it, and keep going anyway.
How to Build a Portfolio That Gets You Hired
Your portfolio isn't a gallery. It's your sales pitch. Here's how to show real work, not just credentials, and get hired.
The Skill That Pays for Itself: Learning to Write Clearly
You don't need to be a writer to benefit from writing well. Clear writing is clear thinking. And it pays dividends in every job you'll ever have.
Markdown Editors and Writing Tools That Spark Joy
Tired of bloated writing tools and apps that fight you instead of help you? Here are the markdown editors and writing apps that actually get out of the way and let you write.
Books About Writing That Made Me a Better Thinker
The best writing books do more than teach you to write. They teach you to think clearly, organize chaos, and see problems from angles you missed. Here are the ones that rewired how I think.
Starter Pack: Getting Into Podcasting (Without Spending a Fortune)
Start a podcast without gear that costs thousands. Here's the actual setup you need, plus hosting and distribution that won't drain your wallet.